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Showing 1 - 25 of 91 Results
1.
What Is Marketing?
What Is Marketing? by Silk, Alvin J. ISBN: 9781422104606 List Price: $29.95
$0.19 (Save 99%) $15.00 (Save 49%)
2.
Effect of Advertisement Size on the Relationship Between Product Usage and Advertising Exposure
Effect of Advertisement Size on the Relationship Between Product Usage and Advertising Exposure by Silk, Alvin J., Geiger, Fra... ISBN: 9781178481099 List Price: $15.75

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3.
Influence of Advertising's Affective Qualities on Consumer Response
Influence of Advertising's Affective Qualities on Consumer Response by Silk, Alvin J., Vavra, Terr... ISBN: 9781178598445 List Price: $18.75

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4.
Conflict Policy and Advertising Agency-Client Relations
Conflict Policy and Advertising Agency-Client Relations by Silk, Alvin J. ISBN: 9781601986047 List Price: $70.00

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5.
Behavioural and Management Science in Marketing
Behavioural and Management Science in Marketing by Harry L. Davis, Alvin J. Silk ISBN: 9780471071792

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6.
Small Group Theory and Marketing Research
Small Group Theory and Marketing Research by Davis, Harry L., Silk, Alvi... ISBN: 9781179870694 List Price: $21.75

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7.
Notes on the application of attitude measurement and scaling techniques in marketing research
Notes on the application of attitude measurement and scaling techniques in marketing research by Alvin J Silk ISBN: 9781179500072 List Price: $15.75

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8.
A multiple-product sales force allocation model
A multiple-product sales force allocation model by David Bruce Montgomery, Alv... ISBN: 9781179687827 List Price: $18.75

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9.
Patterns of overlap in opinion leadership and interest for selected categories of purchasing...
Patterns of overlap in opinion leadership and interest for selected categories of purchasing... by David Bruce Montgomery, Alv... ISBN: 9781179528557 List Price: $17.75

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10.
Clusters of Consumer Interests and Spheres of Influence of Opinion Leaders
Clusters of Consumer Interests and Spheres of Influence of Opinion Leaders by Montgomery, David Bruce, Si... ISBN: 9781175483829 List Price: $15.75

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11.
Structure of Repeat Buying for New Packaged Goods
Structure of Repeat Buying for New Packaged Goods by Silk, Alvin J., Kalwani, Ma... ISBN: 9781245074131 List Price: $17.75

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12.
Test-Retest Correlations and the Reliability of Copy Testing
Test-Retest Correlations and the Reliability of Copy Testing by Silk, Alvin J. ISBN: 9781245171885 List Price: $17.75

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13.
Recall, Recognition, and the Measurement of Memory for Print Advertisements
Recall, Recognition, and the Measurement of Memory for Print Advertisements by Bagozzi, Richard P., Silk, ... ISBN: 9781245515207 List Price: $17.75

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14.
Use of Preference and Perception Measures in New Product Development : An exposition and Review
Use of Preference and Perception Measures in New Product Development : An exposition and Review by Silk, Alvin J. ISBN: 9781245576710 List Price: $17.75

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15.
Measuring influence in organizational purchase decisions
Measuring influence in organizational purchase decisions by Alvin J Silk, Manohar U Kal... ISBN: 9781179138909 List Price: $17.75

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16.
Structure of repeat buying for new packaged goods
Structure of repeat buying for new packaged goods by Alvin J Silk, Manohar U Kal... ISBN: 9781179589619 List Price: $16.75

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17.
Behavioral and Management Science in Marketing
Behavioral and Management Science in Marketing by Davis, Harry L., Silk, Alvi... ISBN: 9780835771115 List Price: $86.20

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18.
Effect of advertisement size on the relationship between product usage and advertising expos...
Effect of advertisement size on the relationship between product usage and advertising expos... by Alvin J Silk, Frank P Geiger ISBN: 9781293415375 List Price: $16.75

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19.
Recall, recognition, and the measurement of memory for print advertisements - Scholar's Choi...
Recall, recognition, and the measurement of memory for print advertisements - Scholar's Choi... by Richard P Bagozzi, Alvin J ... ISBN: 9781297032080 List Price: $17.75

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20.
Recall, Recognition, and the Measurement of Memory for Print Advertisements - Primary Source...
Recall, Recognition, and the Measurement of Memory for Print Advertisements - Primary Source... by Bagozzi, Richard P., Silk, ... ISBN: 9781295775996 List Price: $17.75

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21.
Test-Retest Correlations and the Reliability of Copy Testing (Classic Reprint)
Test-Retest Correlations and the Reliability of Copy Testing (Classic Reprint) by Silk, Alvin J., Alvin J. Silk ISBN: 9781332284344 List Price: $9.57

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22.
A Cross National Comparison of the Reliability of Selected Measurements from Consumer Surveys
A Cross National Comparison of the Reliability of Selected Measurements from Consumer Surveys by Silk Alvin J, Davis Harry L... ISBN: 9781355583288 List Price: $21.95

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23.
Estimating the Dynamic Effects of Marketing Communications Expenditures
Estimating the Dynamic Effects of Marketing Communications Expenditures by Montgomery David Bruce, Sil... ISBN: 9781355584995 List Price: $21.95

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24.
The Influence of Advertising's Affective Qualities on Consumer Response
The Influence of Advertising's Affective Qualities on Consumer Response by Alvin J Silk, Terry G Vavra ISBN: 9781297827419 List Price: $21.95

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25.
Recall, Recognition, and the Measurement of Memory for Print Advertisements
Recall, Recognition, and the Measurement of Memory for Print Advertisements by Richard P Bagozzi, Alvin J ... ISBN: 9781298568670 List Price: $21.95

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